Creating a Bold and Unique Mascot Design for Long Beach Records

Digital Illustration for a Special Edition T-Shirt

Services

Graphic Design, Digital Illustration

Objective

For this project, the creative direction focused on blending Long Beach Records’ brand identity with my own unique artistic style. The main objective was to adapt their existing eagle mascot into a dynamic, eye-catching design that would translate well onto merchandise, specifically for a t-shirt.

Creative Direction

For this project, the creative direction focused on blending Long Beach Records’ brand identity with my own unique artistic style. The main objective was to adapt their existing eagle mascot into a dynamic, eye-catching design that would translate well onto merchandise, specifically for a t-shirt.

The challenge was to stay true to their brand while infusing the illustration with vibrant colors and bold lines. The final design reflected both the power of the eagle and the brand’s bold aesthetic, creating a visually engaging illustration that would appeal to their audience.

The overall visual style was infused with a mix of bright neon colors, which is a hallmark of my personal style, to make the design stand out and give it a modern, edgy feel.

Description

This illustration was created for Long Beach Records Latinoamérica as a special edition t-shirt to be released in celebration of their anniversary. The design featured their iconic eagle mascot, which I reinterpreted with my personal artistic style, focusing on vibrant neon colors and sharp lines.

The project required adapting their brand’s symbol into a more modern and visually striking design. After receiving specific instructions and reference images of the eagle, I worked to create an illustration that not only stayed true to their brand but also showcased my style through the use of a bold, colorful palette.

Following a few iterations and adjustments, the final design was delivered, and it was successfully used for the t-shirt, which was printed and distributed to their clients as part of a special promotional event.