The creative direction for this project was focused on capturing the essence of Leonel Moreira’s career and persona as a professional athlete. The key objective was to create dynamic and bold designs that would resonate with his audience on social media platforms. The “Osito” logo, developed as part of the branding process, was incorporated across all visuals, including matchday posts, personal highlights, and promotional materials.
The designs utilized a high-energy, sports-centric approach, combining vibrant colors, action shots, and bold typography to emphasize Leonel’s intense commitment to soccer. The imagery was carefully selected to connect with his fans while also promoting key sponsors, reinforcing Leonel’s professional brand and marketability.
This project focused on creating a cohesive visual identity for Leonel Moreira, a professional soccer goalkeeper in Costa Rica, through dynamic and engaging social media visuals. As part of the sponsorship agreement, I was tasked with designing a variety of assets for both his club team and national team events. The branding work included a custom logo, known as “Osito,” which was integrated into social media posts, promotional materials, and event announcements.
The social media designs emphasized action-packed imagery and bold colors to convey the intensity and passion of soccer, highlighting his key matches and collaborations with sponsors. The posts were crafted to capture attention across platforms like Instagram, Facebook, and Twitter, ensuring that the audience was continuously engaged with both match promotions and personal branding efforts.
Each post was strategically designed to reflect the energy of the sport and the connection Leonel had with his fans and followers. The designs were intended to make a memorable impact, establishing Leonel Moreira’s presence as a professional athlete both on and off the field.
