Designing Internal Branding, Social Media, and Web Solutions for Oktara
Full-Time UX/UI and Graphic Designer for a Software Development Company
Services
Graphic Design, UX/UI Design, Branding
Objective
To enhance Oktara’s internal and external branding by designing engaging visuals, optimizing UX/UI design for web applications, and delivering creative materials that align with the company’s vision.
Creative Direction
During my time at Oktara, I led design initiatives that included creating impactful visual assets for social media, internal web pages, and promotional materials. I focused on developing a cohesive identity that aligned with the company’s vision while maintaining user-centric principles. I also worked closely with the team to update and modernize Oktara’s logo, ensuring it represented their brand’s core values.
Description
In my full-time role at Oktara, I took on a variety of design responsibilities, combining both graphic design and UX/UI tasks. I worked primarily on internal branding and design for social media and internal communication. This included developing marketing materials, redesigning the company logo, and creating user-friendly interfaces for internal platforms.
One of the significant parts of my role was contributing to UX/UI development for Oktara’s clients. I collaborated closely with the team to design and optimize web applications for clients in various industries, ensuring the user experience was seamless and intuitive. Although I don’t have access to the final portfolio for these client projects, my work focused on the creation of wireframes, prototypes, and ensuring that each platform met high standards for usability and design consistency.
A key highlight was the redesign of Oktara’s logo, which I developed to better reflect the company’s evolving brand identity. Unfortunately, this new logo was never officially launched due to the company’s acquisition. Nonetheless, the logo redesign contributed to shaping Oktara’s professional image at the time.