The Tourism Nanaimo project focused on redesigning the organization’s website within the Simpleview ecosystem, transitioning from a previous platform into a more structured, scalable, and user-friendly experience. As a Destination Marketing Organization, the goal was to create a digital platform that could effectively showcase the city, support content discovery, and integrate features such as listings and booking, while maintaining a clear and intuitive user journey across both desktop and mobile.
Working under the direction of an Art Director, I was responsible for leading the design process end-to-end. This included developing moodboards to define the visual direction, creating wireframes to establish structure and user flow, and designing high-fidelity UI and interactive prototypes for key pages such as Home, Listings, and individual listing templates. The project followed the Simpleview framework, requiring alignment with an existing system while still allowing room for thoughtful design decisions.
One of the main challenges was adapting an established brand with a broad and complex color palette into a cohesive and balanced interface. The approach focused on using color and typography intentionally to maintain consistency, avoid visual overload, and support usability across different types of content. Throughout the process, I collaborated closely with developers to ensure the designs translated accurately into implementation.
The final design was presented to the client and approved in the first round without revisions, allowing the project to move efficiently into development and reinforcing a clear alignment between design, client expectations, and technical execution.
This project focused on redesigning the Tourism Nanaimo website within the Simpleview ecosystem, transitioning from a previous platform into a more structured and scalable digital experience. The goal was to create a clear, engaging, and user-friendly destination platform that supports content discovery, listings, and booking integration, while maintaining consistency across desktop and mobile.
The process followed a structured approach, beginning with defining the visual direction through moodboards aligned with client expectations and brand guidelines. From there, I developed wireframes to establish layout, hierarchy, and user flow, ensuring that key content such as listings and individual detail pages remained easy to navigate and understand.
I then moved into high-fidelity UI design and interactive prototyping, creating fully responsive designs for core templates including Home, Listings, and individual listing pages. This stage focused on:
• Translating a complex brand system into a cohesive visual experience, balancing a wide color palette without overwhelming the interface.
• Developing consistent layout patterns and components based on the Simpleview framework.
• Ensuring usability and clarity across different content types and screen sizes.
Throughout the process, I collaborated closely with the Art Director for alignment and worked with developers to ensure accurate implementation and smooth handoff.
The final design was presented to the client and approved in the first round, allowing the project to move efficiently into development. The result is a structured and scalable platform that aligns design, content, and user experience into a cohesive destination-focused solution.
This project reinforced the importance of working within structured systems while still making thoughtful design decisions. Operating within the Simpleview framework required balancing predefined components with custom design solutions, ensuring consistency without limiting flexibility.
One of the key challenges was translating a complex and vibrant brand into a cohesive digital experience. By approaching color, typography, and layout with intention, I was able to create a balanced interface that supports clarity and usability across multiple content types.
The process also highlighted the value of clear communication and alignment. Collaborating closely with the Art Director and developers ensured that design decisions were both strategically sound and technically feasible, resulting in a smooth transition from design to implementation.
Beyond execution, this project strengthened my ability to manage a full design process end-to-end, from concept to delivery, while adapting to constraints and maintaining quality. The final outcome reflects a structured, scalable solution that aligns user experience, brand identity, and platform requirements into a cohesive product.
