Woodstock Costa Rica’s CrossFit competition required a bold and dynamic visual identity that resonated with the intensity and energy of the sport. I developed a complete branding strategy covering digital and printed materials, ensuring a seamless experience for competitors, sponsors, and spectators.
This involved designing social media assets, competition signage, merchandise, athlete credentials, and event banners. The goal was to unify the event’s branding across all platforms while maintaining a strong visual impact that reflects the essence of high-intensity fitness competitions.
Key design objectives included:
✔ Social Media Graphics: Banners, countdowns, promotional assets.
✔ Event Signage: Podium backdrops, sponsor placements, athlete integrations.
✔ Merchandise Design: T-shirts, ID badges, and competition wristbands.
✔ Photography & Video: Event documentation to enhance media coverage.
Beyond visuals, I participated in filming and editing promo content, as well as post-event highlights. This project emphasized the importance of a comprehensive design approach, merging branding, content, and media for a cohesive storytelling experience.
was responsible for designing the full visual identity of the Woodstock Costa Rica CrossFit competition, handling all digital and print materials.
For the 2022 edition, I worked with existing branding guidelines, while in 2023, I introduced a new creative direction to amplify engagement and capture the competitive spirit.
From social media visuals to banners, shirts, and competition signs, every design choice was curated to reflect the CrossFit aesthetic—high-energy, bold textures, and dynamic typography that embody strength and determination.
The result was a unified visual identity that electrified the event, leaving a lasting impact on participants and spectators alike.
Showcasing the core identity elements, including event branding, athlete credentials, and custom merchandise design.
A collection of high-engagement digital assets designed for promotions, athlete spotlights, and event announcements.
Capturing the energy of the competition through high-impact visuals, providing a strong media presence for future editions.
